Nikki samani

Welcome, have a scroll.

Who is she?

I conceptualise, cut, and create award-winning TV and social content.

I love what I do. Not everyone gets to say their day job involves dreaming up ideas and turning them into engaging content, but I do. 

I create with truth, intention, always blended with a touch of the ridiculous. It’s how I make sense of the world and it’s how my ideas stay fresh, a little weird, and unmistakably mine.

Growing up between cultures and languages in 90’s London, yet not fully belonging to one informs how I observe and interpret. It shapes my creative with an eye for overlooked narratives.

My one must in life and my work, is to stay curious.

It all begins with an idea

Feel free to reach if you want to collaborate on a project you want to share with the world or if it’s just for a chat.

Whatever it is, I’m all ears.