I conceptualise, cut, and create award-winning TV and social content. Working across a wide range of clients and collaborating with revered industry creatives and designers, I’ve delivered big-brand ad campaigns to scroll-stopping social including Sky (and its multiple apps and channels), Xfinity, Emirates, Qatar Airways, alongside collaborations with Apple TV, Netflix, Paramount and Lionsgate.

I love what I do. Not everyone gets to say their day job involves dreaming up ideas and turning them into engaging, innovative, and technically ambitious content — but I do. My work spans news, sport and entertainment, and most recently earned me a Silver and Bronze award at the 2024 G.E.M.A Awards.

Growing up as a child of immigrants has given me a nuanced perspective. I’ve grown up between cultures and languages yet not fully belonging to one. It’s informed how I observe and interpret and it shapes my creative with an eye for overlooked narratives.

I create with truth, intention, always blended with a touch of the ridiculous. It’s how my ideas stay fresh, a little weird, and unmistakably mine — and how I make sense of the world while keeping my curiosity (and spirit) very much alive.